Gailes Golf Club is a 100 year old club in the west of Brisbane, Australia. Following their centenary year, Stagg was approached to do a brand refresh, updating the crest and colour palette, a redesign of the Dingo Hill Black Marker logo and email newsletter refresh.
The main consideration was legacy and longevity – how could we respect the past of the club while refreshing the brand for it’s next 100 years?
We reimagined one of the classic versions of the crest from around the club, using a pressed tin artwork from behind reception as the inspiration. Introducing a new injection of colour, consistent type and versions of the crest that work well as big as billboards, and as small as ball markers.
